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Campaign Empowering Next Generation of Catholic Recording Artists Launches with Tour, Album and Groundbreaking Concept
Music fans everywhere now 'promoted to A&R reps' for a new generation of 'good music'
Contact: Victor Pap, 617-212-1302
NASHVILLE, June 17, 2013 /Standard Newswire/ -- The Love Good Music campaign officially launched today with a web-based advertising buy, national summer tour with artists across the country and a groundbreaking twist on how the music industry develops and distributes emerging talent: turning the ordinary fan into an A&R (artist & repertoire) rep--a title once usually reserved for high-level recording industry executives who scouted talent and turned ordinary musicians into stars through aggressive promotion. The idea builds on the empowerment created by digital distribution, but adds an entirely new dimension to fans accessing music and what they do with it.
"In centuries past, Church leaders and wealthy individuals would often decide the destiny of an artist whether it was music, art or poetry," noted Mysterium Records President Jimmy Mitchell, the campaign's architect. "More recently, record labels could make or break an artist, but now, it's the Catholic laity--the regular music fans--who can decide what artists have a shot. This campaign is a huge stride for the New Evangelization!"
The Love Good Music Campaign is a major innovation on the increasingly popular crowd-funding system of raising capital for projects. The campaign seeks sustaining members for as low as $10 per month to invest in exclusive music samplings from emerging artists before they ever hit iTunes, Spotify or other traditional distribution services. The real perks, however, are in the power to transform the musical landscape. These patrons or Love Good Music A&R reps will then be able to use their private access to these budding musicians to provide feedback at the ground level--essentially becoming a high-level influencer and 'kingmaker' for new talent and production before the rest of the world would ever know the music exists.
"I've worked closely with some amazing artists and we haven't even scratched the surface of talent that's out there," said Mr. Mitchell. "The Love Good Music Campaign--together with our patrons' direct input--could produce a whole new generation of recording artists whose work focuses on the good, the beautiful and the truth. It's an amazing way to impact the culture with faith and it's never been done before."
The Mysterium website's Love Good Music Campaign page offers highlights of an impressive resume for Mr. Mitchell whose "musical curriculum vitae" includes experience from tour management with Matt Maher to booking shows with Eric Genuis to producing special projects with Colleen Nixon, Kevin Heider, and Chris Cole all through the Mysterium Records label, which has distributed nearly 30,000 copies of several music projects by independent artists across the world.
To promote the campaign, Mysterium Records has discounted its current lineup of albums throughout the summer. Mr. Mitchell has also set out on an ambitious 40-city tour throughout the U.S. bringing together artists to raise awareness of the campaign. The tour dates this summer will run the full gamut of intimate house parties and public venues to spotlight the Love Good Music Campaign and build support for the Catholic Church's new generation of patrons of the arts.
To learn more, visit www.LoveGoodMusic.com.
