Standard Newswire is a cost-effective and efficient newswire service for public policy groups, government agencies, PR firms, think-tanks, watchdog groups, advocacy groups, coalitions, foundations, colleges, universities, activists, politicians, and candidates to distribute their press releases to journalists who truly want to hear from them.

Do not settle for an email blasting service or a newswire overloaded with financial statements. Standard Newswire gets your news into the hands of working journalists, broadcast hosts, and news producers.

Find out how you can start using Standard Newswire to

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Standard Newswire™ LLC
One Penn Plaza, Suite 6202
New York, NY 10119, USA.
(212) 290-1585

Headline
Capitalize the first letter of words as you would in a title. Do not use all caps. Avoid using an exclamation point, question mark, or special characters. Only use single quote marks. Use an action word when possible.  News search engines like brevity. For a news headline to show up properly on Google News it must have fewer than 23 words in the headline.

Contact
Name, Position, Organization, Telephone Number, Website

Your news release should include information on how a reporter can easily reach you for more information.  The easier you make it for reporters to reach you the better.  A live person answering the telephone is best.  Reporters are on tight deadlines and often will look for a different person to interview rather than leave a message on voicemail. 

Opening Paragraph
City, State, Date, –-  This is a memo to reporters and news producers.  Begin with an unbiased statement of facts that include the information most relevant to your message such as the five Ws; who, what, when, where, and why.  The opening paragraph should not include rhetoric or dramatic statements. 

Should be written in third person unless it is a quote. Get to the point quickly. The media sees hundreds of news releases a day. If the headline and first sentence are confusing that reflects horribly on you and it will be ignored.

Body
These paragraphs should contain more detailed important information. Pick up with the information provided in your first paragraph, including quotes from the person or persons you would like to see interviewed.  This is where you should place rhetoric and dramatic accurate statements. 

Quotes give journalists a taste of what they will get if they respond to your news release. Think of questions a reporter might ask and what your responses would be, in conversational language. 

Closing (Optional)
Provide the reporter/producer with Internet links to additional information or a photograph.  You may close with a short statement about the organization or individual featured in the release.

Overall
When you are able to connect your release to a newsworthy event or issue you will dramatically increase your response.  Try to keep the news release to fewer than 400 words total. Remember, succinct works best.  The purpose of a news release is to give the media enough to gain their interest.

Remember who your audience is.  You are not writing to your customers or investors. This is for the news producers, journalists and editors.  Your release must be newsworthy, which means it must be new or of feature interest. If it is not about something new or of feature interest, it will be ignored by the media.  Including advertising copy (such as "buy this" or "20% discount") will cause your news release to be rejected by our service.

Hyper-links 
Reporters who receive news releases via wire, fax and plain-text email will not see hot-links (hyper-links hidden behind text).  We recommend placing hyper-links after the word or words they apply to. 

We recommend you submit your hyper-links like this:  

   "Acme's list of directors [http://www.mysite.com/listofdirectors.htm] will show ..."

This is what wires, faxes and plain-text emails will see: 
    "Acme's list of directors [http://www.mysite.com/listofdirectors.htm] will show ..." 

We will edit our website and HTML version of the release to show: 
   "Acme's new list of directors will show ..."

Do not over use links.  Too many links can flag your release as spam and cause search engines to reject it.  One link max per 100 words is recommended.

Italics 
We recommend the use of quotes to designate book titles.   Wire distribution and some internal newsroom computer systems do not have the ability to italicize font.  We do not use italics for any text other than book titles.

For punctuation tips we suggest: www.uark.edu/~kshurlds/FOJ/punc.html 
 


You may choose to employ a professional public relations company to write a news release for you and formulate a campaign to create interest from the media.  Below are the firms that use our service and links to their sites.

A. Larry Ross Communications

Advocacy Ink

Allied Advertising, Public Relations Inc.

Ambassador Advertising Agency

The B&B Media Group

Beverly Rykerd Public Relations

Black Gospel Promo, Inc.

BuzzPlant

Campbell Public Relations

Cate Cummings Publicity & Promotion Group

Coles Public Relations
Creative Consulting/Marketing Solutions
Damon Parnell

The DeMoss Group

Devereux Communications

EASTWEST Public Relations

The Fidelx Group

Finn Communications

Full Court Press

Garson and Wright Public Relations, Inc.

Hamilton Strategies

Harrington Communications

Hartco Strategies

Hirons & Company Communications

Ignatius Press

InChrist Communications

Infinity Concepts

Internos Marketing

Ink Foundry Public Relations

Jim Dyke & Associates
Joe Ortiz Associates

John Adams Associates

JP2 Media

KFG Communications

Knot Limited
Kolter Creative Counsel

Lambert, Edwards & Associates

Leading Lady Publications

Lovell-Fairchild Communications

M+R Strategic Services

Mahoney Media Group Inc.

Manning Selvage & Lee

Marcella C Public Relations Inc.

Maximus Group

Max Borges Agency

The McCormick Agency

Media Services Group

MGP & Associates PR

Millennium Media Consulting

Minkus & Pearlman Public Relations

Mitchell and Company

MNS Publicity
MRB Consulting

National Strategies, Inc.

Net Media Consultants
Outreach Events

Peppercom

Plan B Events

PrimeStar Publicity

Primo PR

Qorvis Communications

R-West Public Relations

Resnicow Schroeder Associates

Resound Marketing

Richter Strategic Communications

Scribe Strategies and Advisors

Silent Liaison

SMB Public Relations

Special Guests

Spot Mill

SS+K

Strategic Internet Campaign Management, Inc.

TC Public Relations

TLW Public Relations

Valentine Communications

Veritas Media Group

WDC Media

Weber Shandwick

Worldlink Media Consultants